A claim is a position you take on an issue. Claims are necessary for argumentative writing and debate; however, they are also in the media we consume. Keep reading to learn about the three main types of claims: fact, value, and policy.
Example Claims of Fact
Reading 30 minutes a day can help relieve stress.
Social media is ruining teens’ attention span.
Eating too much sugar increases one’s risk of diabetes.
Claims of Fact in Ads
Read the following advertisements and identify how they use claims of fact.
Example Claims of Value
Eating animals is morally wrong.
Although acetaminophen reduces fever, it is overall a less effective treatment than ibuprofen because it is not a true NSAID.
Value claims often have words like:
Better, Worse, Best, Worst
Pepsi is better than Coca-Cola.
Netflix is a worse streaming service than Hulu.
In advertisements, value claims are often implied.
Claims of Value in Ads
Read the following advertisements and identify how they use claims of value.
Claims of policy implore listeners using phrases such as:
Do it/Don’t do it, Should/Shouldn’t, Must/Must not
Example Claims of Policy
All citizens should be required to vote.
We must not text while driving.
Schools should only serve healthy foods in the cafeteria.
Claims of Policy in Ads
Read the following advertisements and identify how they use claims of policy.
